The Realtor Killer iPhone App and Why We’re Not Dead Yet

February 10th, 2010 categories: Charlotte Real Estate & More

We knew it was coming; first stockbrokers, then music, soon newspapers and now Realtors! The internet(s) +  Zillow, Trulia, Realtor.com wounded Realtors and now an iPhone App has delivered the mortal blow! Kinda.

Check out this short video and then let’s discuss…

Pretty cool huh? I think so – I use Realtor.com on my iPhone! So if you’re looking to buy a home in Charlotte you don’t need a Realtor anymore…right? Well you’d be half (maybe a third) right. You don’t need a Realtor to explore homes and neighborhoods (never did) but now you can explore more powerfully – tools like the Realtor.com app, Google Maps and apps like Homelikes give YOU the power of information and GPS makes it all so efficient….Hey, I like this neighborhood what else is for sale around me..click!

Here’s the rub and this is going to freak out a whole lot of Realtors – “We’re losing control of the information!”, “Why don’t you search for homes on my website!” (those horses left the barn so long ago the farmer sold the barn and bought a condo in Boca!) There’s more to the rub though and Realtors DO have a point – the good ones know it never really was about controlling the information so much as helping clients (yes people like you) manage and understand it. There are lots of homes/townhomes/condos/lots for sale – over 25,000 in Charlotte on any given day! Most are nice, some are dogs, many are gems and any one could be perfect for you – sorting the information, local knowledge and experience is what matters! (and that is not available from any app – yet!)

So are Realtors dead or not?….part time, dispassionate, uninformed real estate agents are (or will be shortly) gone for good. In their place is emerging a reinvigorated / new class of professional, informed and knowledgeable advocates who can walk clients through the increasingly complex transaction that is buying or selling a home. Tools like the Realtor.com app or those to come are welcome additions to those of us who understand the incredible value a Realtor brings and confident enough to cultivate intelligent and informed clients!

Oh and one thing if you find a house you like please don’t call Mary at Century 21…(hey remember like I said we’re not dead yet!)

This entry was posted on Wednesday, February 10th, 2010 at 9:00 am and is filed under Charlotte Real Estate & More. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

1. Mike Gibbons said at February 10th, 2010 at 11:29 am

   great post

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